Brand Safety & Compliance
sellers.json lets buyers verify where inventory originates — so if traffic comes from publisher XYZ, demand partners can see that clearly across the supply chain.
Partner With Ussellers.json is an IAB Tech Lab standard hosted at the root of our domain. It is the public ledger counterpart to publisher app-ads.txt files, allowing DSPs and programmatic buyers to verify the entities selling or mediating ad inventory.
When Mira Media mediates traffic from a publisher, demand partners should be able to identify that publisher in the supply path. This file is how we publish that transparency — aligning publisher identity with advertiser trust.
We support pre-filtered invalid traffic controls and IAB-aligned compliance practices so buyers receive cleaner CTV bid streams with verified origin tracking.